26 April 2018, Hong Kong – Lanson Place Hospitality Management Limited (“Lanson Place” or the “Company”), a wholly-owned subsidiary of Wing Tai Properties Limited (HKEx stock code: 369) is pleased to announce that it has signed a new management contract with Hoye Pte Ltd (“Hoye”) to operate a brand new luxurious serviced apartment in Melbourne. This marks Lanson Place’s first property in Australia and its 12th property and target to open in late 2020.
Centrally located in Melbourne’s CBD adjacent to the Parliament House, this new property will be a luxurious serviced apartment with 117 units ranging from Studio to 2-bedroom apartments with facilities such as guest lounge with outdoor terrace, 24-hour gym and café. This targets to attract the younger generation travellers who are tech savvy and expect prompt delivery of service with the click of a few buttons through the mobile or iPad.
This new Lanson Place is located on Albert Street and within 10 minutes’ drive to the Federation Square, Southbank area and the Melbourne Park. With direct access to the free tram zone, the property presents an ideal choice for guests pursuing quick accessibility to the many restaurants, bars, cafes, shops and major events in Melbourne.
Mr. Chen Lixin, Chairman of Hoye Pte Ltd, said, “I’ve always appreciated the work of Lanson Place and we see ourselves sharing the same vision – tasteful, high quality and niche. We strongly believe that our partnership with Lanson Place will assure an affirmative growth for both companies.”
Mrs. Karen Li, Executive Director of Lanson Place, said, “We are delighted to join hands with Hoye Pte Ltd in expanding our presence and introducing Lanson Place’s contemporary lifestyle into Melbourne. This is an important milestone as we first set foot in Australia. Combined with Hoye’s expertise and riding on our unparalleled services, we are able to maximize the asset value for property owners and cultivate an enhanced neighborhood for guests. We look forward to a successful project and bringing new excitement to Melbourne.”
About Lanson Place Hospitality Management Limited
Lanson Place is a wholly owned subsidiary of Wing Tai Properties Limited (Wing Tai), a publicly listed company in Hong Kong (HKEx stock code: 369). Wing Tai currently manages 9 properties (in which Wing Tai has equity in two) under the Lanson Place brand, comprising luxury Personal Hotels and Residences in Hong Kong, Shanghai, Chengdu, Kuala Lumpur, Singapore, as well as two upcoming properties in Manila and Melbourne (to be opened in 2022 and 2023).
Lanson Place provides comfortable, private sanctuaries for extended stay guests at central locations in major global cities. Infused by a family-like service tradition, Lanson Place creates warm and sheltered places with a club-like feel where communities form and bond. Guests can enjoy a home away from home experience.
The Group aims to grow the Lanson Place brand across the Asia-Pacific region and continues to explore both investment and management opportunities in major gateway cities.
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