跳至內容

Lanson Place unveils revitalised brand for future expansion

28 January 2021, Hong Kong – Lanson Place Hospitality Management Limited (“Lanson Place” or the “Company”), a wholly-owned subsidiary of Wing Tai Properties Limited (HKEx stock code: 369), has launched a refreshed brand repositioning for a new generation of loyal guests as it expands its portfolio of 9 Personal Hotels and Residences that it operates in key cities across Asia-Pacific.

The refreshed brand strapline – “Make Yourself At Home” – has been created to convey the Group’s approach to the art of true hospitality, encouraging a sense of community and the philosophy of family within every Lanson Place. As remote working increases for many travellers, guests will discover warm, comfortable and personal places that they will want to return to, time and again.

“Lanson Place properties are true homes for our guests” says Michael Hobson, Chief Executive Officer of Lanson Place. “We want to be able to deliver on our promise of “Make Yourself At Home” operationally and aesthetically. The refreshed brand image will be applied across both our existing and upcoming properties, giving our guests a more consistent brand experience whenever they engage with us either online or in person.”

The visual identity has also been harmonised, featuring an updated logo and a cleaner, fresher look and feel for all communications. The famed original logo – a tembusu leaf placed atop a cushion – has become a symbol for comfort and service, and serves as a visual echo of Wing Tai’s own logo. The logo has been updated to be more modern and approachable, while still paying respect to Wing Tai’s roots in Asia and its commitment to the region.

The new corporate website (lansonplace.com) has just been launched, and a fully-redesigned suite of individual property websites will be rolled out over the course of 2021. Featuring the new visual identity and revised content that expresses the updated brand philosophy, guests will be able to experience new and responsive designs on both desktop and mobile devices, and enjoy seamless direct bookings for their next stay across all Lanson Place properties. Collaterals and other stationery items are also being updated. The new brand will also be featured through a fresh campaign that will be launched later in 2021.

Lanson Place will be adding two new properties to its portfolio with Lanson Place Mall of Asia, opening in Manila in 2022, and Lanson Place Parliament Gardens, opening in Melbourne in 2023.


關於逸蘭酒店及公寓管理有限公司

逸蘭為香港永泰地產有限公司(香港聯交所股份代號:369) 的全資附屬公司,目前管理九個項目,當中兩個永泰地產有限公司擁其股份,為上海、成都、吉隆坡、新加坡及香港提供高端酒店房間及服務式公寓。此外,集團將於2022年進駐墨爾本及馬尼拉,運營全新高端服務式公寓及酒店。

逸蘭的項目均位處市中心地帶,鄰近商業中心、購物商場以及消閒娛樂地區,讓客人既享受豪華方便的酒店服務,又擁有一個在煩囂鬧市中私密舒適的居所。

集團將繼續不斷拓展,務求將逸蘭的管理信念、卓越的風格及服務標準,推廣至更多亞太區核心城市。


如有垂詢,請聯絡逸蘭酒店及公寓管理有限公司:

蘇家琁 (Ellen So)
高級市務傳訊經理
電話:+852 2973 9922
電郵: ellen.so@lansonplace.com

姚君麗 (Queeny Iu)
高級市務傳訊主任
電話:+852 2973 9964
電郵: queeny.iu@lansonplace.com

Lanson Place

享受您的專屬隱世之所